While we had all hoped for an in-person Collision for 2021, the virtual format didn’t stop 38,000 people from tuning into the world’s largest tech conference. From startups to large enterprises, business leaders to aspiring techies, the event drew virtual crowds from 141 countries and 27 industries. Boasting some of the biggest names in tech, more than 1,500 sessions took place, sharing the latest and greatest in innovation.
As a top sponsor of the event, RBC shared expertise on a range of topics, including inclusive design, digital acceleration as a result of COVID-19 and how data and insight will shape the future. Across three roundtables and three masterclasses, RBC speakers drew an audience of over 1,000 viewers and made connections with more than 500 attendees.
Here are our top 5 takeaways from our RBC discussions:
1. Data is most powerful when used to drive purposeful outcomes:
It’s not about collecting data for data’s sake. It’s about how we can derive insights from that data in a meaningful and secure way, and create products and services that will allow our clients to make better decisions for themselves, their businesses and their communities.
2. Our data sets, technologies and designs need to reflect all types of abilities and consumers:
Diversity and inclusion must be central to our thinking as we develop solutions and capabilities that represent and serve our diverse population.
3. Clients are delighted by customized and relevant experiences:
In order to do this well, privacy and ethics must stay central to all developments.
4. Collaboration between business teams and technical teams is essential:
When it comes to data, machine learning, reinforcement learning, or development of new digital technologies – business and tech teams working closely together will ensure that all steps and processes are strategically aligned and as impactful as possible.
5. Preparation – even for the unknown – is key:
While quick thinking and real-time decision-making matter, it’s the continued investments in tech that will help companies respond to crises (ahem, COVID-19) and support clients, employees and communities.
Collision 2021 may have come to a close, but the fun is not over yet – RBC is proud to be lead sponsor of the Women in Tech X Event on June 2. We’ll use this focused event to share thought-provoking content from RBC’s top women leaders, and ask the tough questions about how to embrace inclusivity in all its forms.
Check out https://collisionconf.com/x-events/wit-x for more information.
